Director of Girls Programming
There is nothing more rewarding to Ashley than teaching basketball. Combining her knowledge of the game, passion for teaching, and love of the sport, she's at her happiest court side.
Growing up in Florida, Ashley played every sport under the sun. In middle school she was the starting striker for a championship boy's travel soccer team, and played for the Florida girl's Olympic Development Team. In volleyball, she led her Jr High to two straight championships, and her High School to the playoffs, where she was featured on NBC News for breaking serving records. She also won district championships in softball, and regional gold medals in track & field, relishing every opportunity to compete. But nothing captured her heart quite like the sport of basketball.
Ashley was asked to try out for her Jr High basketball team while she was in Middle School and she fell in love. Her brilliant coach was instrumental in this equation. As the starting point guard, they won every game, including a tough fought OT championship against their rivals. From there on out, every sport came second to basketball.
She excelled at point guard, starting and winning championships every year for her Middle School and Jr High and also competing at state for her powerhouse 6A Bloomingdale High School team, where she led her Varsity team in points, assists & steals every year and broke the city's record for triple-doubles. On the AAU circuit, she shined as well, playing for her local Tampa team and guest playing as the starting PG for Florida's select team in the AAU national championships. She's won numerous awards, accolades, championships & honors, and was offered multiple D1 scholarships. After breaking her shooting hand badly her senior year, Ashley accepted a full academic scholarship to her dream school, Florida State University, where she flourished in the classroom, graduating in 3 years with 3 degrees and the highest academic honors, Summa Cum Laude 4.0. While she was recovering from her injury Ashley couldn't compete in basketball, so she started volunteering to coach girl's AAU basketball. She had a blast and found it incredibly rewarding and inspiring.
After college, Ashley moved to Chicago and worked as a creative director for a large advertising company before starting her own interactive design firm. After 8 successful years, she sold her company and now enjoys having free time to spend with her husband & 3 kids.
Ashley has never stopped competing and coaching basketball. She comes from a big family full of college athletes and coaches, where sports are always integrated into everyday life. She's been coaching youth basketball since she was a teenager and has coached both of her daughter's basketball teams since they were toddlers. She feels like being a mom to two girls and a boy really helps her understand and connect with young kids, especially girls, on another level. She believes that aggressive defense wins championships and she stresses the importance of mastering fundamental skills and proper form. Her philosophy is to ensure two important accomplishments happen at every practice: elevating your game and having fun.